Immersive previews help answer practical and emotional questions before a visit. The evidence is promising, but it should be described honestly: many studies measure engagement or intention, and reported customer outcomes are not universal guarantees.
Experience the differenceA flat page can provide information. A connected tour adds spatial context and makes the next meaningful action easier to find.
These figures describe the cited study or survey. They are not promises of a specific Online2Inline result.
A Google-commissioned 2015 survey of 1,201 recent hotel and restaurant searchers compared listings with and without a virtual tour. It measured stated interest, not completed bookings.
Read the sourceA study of one small fashion boutique found that a 360° VR experience increased flow, which was associated with store interest and physical-visit intention. It did not measure completed visits.
Read the sourceCvent reports that room specifications, imagery/video, and floor plans are among the resources that most influence venue enquiries. This supports bringing those inputs together; it is not a virtual-tour conversion test.
Read the sourceStart with one space, one customer journey, and one clear next step.
